The saying that “The money is in the list” is dead on correct.

But only if you’re a professional email marketer, not a spammer. How to build a huge email list without spamming?

The answer to that problem is using autoresponders. On our site we have many reviews of autoresponders, including Aweber autoresponder review, review of GetResponse and also a review of 1ShoppingCart autoresponders. We also compare autoresponders side-by-side so you can choose the one that you like.

But lets not get too ahead of ourselves here. Have you ever wondered exactly what an autoresponder is and how it can help your business?

It anages your email list and lets you send automatic responses

You create the first email as well as follow-ups. When someone subscribes to your autoresponder by filling up an “opt-in form” on your website, they will automatically get an email from you every three days, till the end of the predefined messages you’ve set in your autoresponder system.

Isn’t that amazing? But that’s not the whole story here.

Autoresponders also let you customize and personalize your emails, so you can actually greet your subscribers using their real name, making it seem as if you sent that email personally when in reality you sent the same email to thousands of people.

There are basically three types of autoresponders – hosted autoresponders, autoresponder scripts, and desktop autoresponders. There are pros and cons to each model. Get the one that you can afford, and that meets your needs.

A word of caution though  if you plan to use an autoresponder script to send emails, make sure you have the correct web hosting for your autoresponder or risk losing a lot of data.

So go and get yourself an autoresponder today. You can spend money on a lot of other stuff this year and it won’t get close to the value you’ll from your own autoresponder.