The carpet cleaning business is a great home business but very competitive.  If you open any telephone book, you see the growth of the many carpet cleaning franchise operations in the market place today.  If considering starting your own carpet cleaning business, you might be intimidated by these large companies.  After thirty years in the business, I’ve learned that the large operations can be the independent owner’s best friend if you know how to use them to your benefit.

While the franchise carpet cleaners do have the benefit of national advertising, they lose the benefit of being independent business owners regardless of what they may claim.  Many of my competitors through the years have admitted feeling like employees of the franchise instead of small business owners.  (Another problem is the franchise owner is often more interested in doing a certain volume of business instead of worrying about the quality of service provided.|Another area of concern is the style of advertising may make the franchise owner more concerned with the volume of work coming in.|Due to national campaigns, a franchise continually eat away at the profitability of the operation.}  If you understand the constraints place upon franchise owners, you can learn to promote your business to fill the needs they are incapable of providing their customers.

If you really want to be profitable, you have to appreciate and understand the importance of carpet cleaning marketing.  The new business owner quickly learns of the throngs of advertising professionals eager to take you to the top according to their self promotion.  In most cases these prove to be empty promises with no guarantees.  I’ve known many a carpet cleaner who ended up a slave to his phone book ad.

The sad fact is most small businesses fail because they lack a carpet cleaning business plan.  When looking for advice, be sure to always consider the source of the material.  Today it isn’t unusual to find tons of free information online authored by those who never worked in the field.  If you follow a trusted business plan, you can easily compete against the largest carpet cleaning franchises and win